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More AdSense
I bought some keywords this morning. I bought "venture capital" and "blogs". It's too early to tell, but I think "venture capital" will cost me about $0.50/click and "blogs" will cost me around $0.25/click. This is the first time i've bought keywords on Google so I am still learning how all this stuff really works. I am only spending $10/day to advertise my blog, so i doubt you'll be seeing my ads all over the place, but if you do, please click on them. I won't know how much i am paying until i get some clicks.
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» Blogs: Rolling In It... from Tom Watson
Is there money in blogs? The ever-sharp JD Lasica asks the question and then points to posts by Steve Smith (no) and Steve Rubel (yes). Smith argues that [Read More]
Tracked on Dec 2, 2004 4:01:31 PM
» Blogs: Rolling In It... from Tom Watson
Is there money in blogs? The ever-sharp JD Lasica asks the question and then points to posts by Steve Smith (no) and Steve Rubel (yes). Smith argues that [Read More]
Tracked on Dec 2, 2004 5:34:36 PM
» Blogs: Rolling In It... from Tom Watson
Is there money in blogs? The ever-sharp JD Lasica asks the question and then points to posts by Steve Smith (no) and Steve Rubel (yes). Smith argues that [Read More]
Tracked on Dec 2, 2004 5:39:55 PM
Posted March 13, 2004 in Venture Capital and TechnologyComments
I'm coming out with some large fine art prints, and I'll be selling them via Adsense.
I'm well-known enough in the blogosphere already, the word-of-mouth thing isn't going to cut it. I need to target even more shamelessly. Heh.
Here's my question: you're already successful and well known in which I believe to be a fairly lucrative business. Why do you think you blog? Do you think it affects your bottom line? Or do you just enjoy having an outlet besides business?
Posted by: hugh macleod | Mar 14, 2004 8:43:33 AM
Here are some semi-random thoughts on AdWords. I hope you find them helpful.
Google AdWords can be a very effective tool if you know what you want to accomplish before you buy. So if you're selling someting on the internet or looking for a lead that you can get permission to contact (perhaps an AVC Newsletter), you track the cost per sale or cost per lead on a granular keyword basis. That will inform you as to whether or not the campaign is successful. If you don't know what your goal is before running the campaign then it's going to be difficult for AdWords to help you to build your business. You can still start backwards, figuring out how much you spend and estimating how much that spent value can generate in revenue, but you need to look at the data carefully to build a realistic marketing model.
Many advertisers find that Google AdWords is not effective because as the prices are just too high. Just as stocks can be overvalued, keywords are sometimes too expensive. In very competitive businesses, advertisers act as loss leaders to ensure that their competition doesn't grow.
From a publisher perspective, the AdSense program embodies perfect price discrimination. The program is setup by Google to maximize revenue (placement of ads is ranked by the highest combo of CPCxBid. This maxmizes revenue and volume for publishers. The only issue I have with Google's program is that its revenue split is not transparent. They do not tell you what percentage of revenue you'll earn ("that's proprietary"). They can do this because no one has built a better mousetrap although I think it's a bit ingenuous.
Finally, here's a great article (there's a whole series on ClickZ) that provide a good background on AdWords. Generally speaking, AdWords contextual is less effective than AdWords keywords...Google will tell you differently but that's what most people I work with (I consult for a top-5 online media agency) indicate.
http://www.clickz.com/experts/search/strat/article.php/2196411
Best of luck,
Noah
Posted by: Noah Robinson | Mar 14, 2004 9:43:14 AM
I'm interested to see how this experiment progresses. Google adwords will stop running campaigns that drop below a certain clickthrough rate (0.5% to 1% by some reports). The question is, how many people searching for venture capital (lots) or blogs (probably relatively fewer) will click on your ads?
It would also be neat to try and track some sort of user action, like browsing beyond the homepage - you can calculate this using the conversion tracker (really intended to track sales). This can tell you something about the interest among Adwords responders; are they clicking a link out of curiosity or are they actively interested?
Posted by: Yali Friedman | Mar 14, 2004 1:58:46 PM
How to make a good Google ad great
http://www.startupskills.com/archives/000019.html
Posted by: Dhrumil | Mar 14, 2004 6:02:20 PM
Which of the two are you having more success with? I would think "blog" would be too generic, and focused two word combinations would be more effective.
Posted by: Kevin | Mar 16, 2004 1:12:26 PM
Can someone email me and tell me how to insert the adwords code into my typepad weblog? I assume it's done via a links typelist but am not sure...
Posted by: j. | Jul 7, 2004 2:12:57 PM
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