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AdSense vs. BlogAds

Jeff Jarvis and Hugh Macleod think i should switch to Blogads. Maybe i will. I've learned all i am going to learn about AdSense. If i can continue to send the checks to The Grameen Foundation, you might start seeing BlogAds here soon.

  Posted in Venture Capital and Technology
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Heh. Thanks for the mention, Fred.

Well,as Jeff said, I'm sure a lot of VC-related folks would be delighted to advertise on your site, and pay good money for the privelege. And unlike Google, you can accept or reject their application, depending on merit.

Blogads to me is less a numbers game, more of a way of starting a dialogue with a new segment of the blogosphere. I find when I buy blogads, my decision is based less and less on pure traffic numbers, and more on feelings of personal affinity with the site.

What makes blogads so effective, I believe, is that unlike Google Adsense, the advertiser, "Mr VC Lawyer Guy" has to like Fred Wilson, and Fred Wilson has to like him back... or at least, give him a nod.

That nod is worth a lot.

Posted by: hugh macleod | April 03, 2004 at 05:53 AM

Google GMail to sell Email Adwords?

This from the Drudge Report suggests that Google's proposed Gmail email service will use software to scan contents of email messages so as to insert ads keyed to words contained in the email (more coverage here). The example given by Drudge is that if the email indicates that the author writes that he/she has a stomach ache, Gmail might insert an ad for antacid (although that doesn't make much sense as the recipient of the email ad isn't sick). I'm interested in learning how this really will work.

However, the future possibilities are interesting. I write to my friend saying that I'm thinking of buying a Toyota and that triggers Honda sending me an ad (or I write to a friend complaining about my Toyota and Toyota sends me an ad).

Interesting: What is the nature of the relationship between Google and the email user? How would the email user's consent to this practice affect privacy and other issues (i.e. attorney/client privilege)? I'm being facetious on that last bit as I don't see this being a business app anytime soon.

Posted by: ELDERS | April 03, 2004 at 03:27 PM

It would be fun to do business with you. I'm in our Budapest office through next week, and hope we can talk when I'm back.

Henry

Posted by: henry | April 05, 2004 at 08:18 AM

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