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The AudienceMatch Network
Some of the comments on my blog accuse me of "talking up my game" which means i am using this blog to promote my own investments. I proudly plead "guilty as charged" to that. Dave Morgan, the CEO of Tacoda Systems says that "fred wears his investments on his sleeve". I think that's the best way to be in the venture business. Until they prove to be mistakes (which some do), i'll support my investments as hard as i can.
Speaking of Tacoda Systems, Rafat Ali has a nice post on Tacoda's new AudienceMatch network. I think this is a big deal. Contextual networks like Google's AdSense and Kanoodle are all the rage these days, but i think behavioral targeting is likely to outperform contextual and i look forward to seeing how Tacoda and its competitors do with these new networks.
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Listed below are links to weblogs that reference The AudienceMatch Network:
» Tacoda To Form AudienceMatch from John Battelle's Searchblog
News broke today that Tacoda (previous post here) is creating a behavioral marketing network called AudienceMatch which will compete with other major ad networks like Google's AdWords or Overture's ContentMatch. Congrats to them, and to Fred, who inve... [Read More]
Tracked on Apr 27, 2004 5:42:46 PM
Posted April 27, 2004 in Venture Capital and TechnologyComments
Blogs are perfect for self promotion.
I use mine every chance I get to promote the stuff I am doing.
Posted by: Peter Caputa | Apr 28, 2004 8:58:48 AM
Even if you are “Mr New York VC” or whatever, at the end of the day your bog is just one man's opinion.
I know that, you know that… to be indignant that your thoughts do not come pre-approved by “The Invisible Utopian Validation Committee” is rather childish, methinks.
Posted by: hugh macleod | Apr 28, 2004 10:20:36 AM
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-- How much Elvis Presley would weigh at various places
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Posted by: Judith Olsen | Sep 23, 2004 9:42:26 PM
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