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Advertising

There was a great breakfast panel today talking about the future of advertising.

We've got the CEOs of WPP, Aegis Media, and DDB, the guy who runs marketing for Coke's brand, the CEO of William Morris, a couple of great Internet entrepreneurs, and a even a dog sitting around a big round table talking about advertising and its future.

It's clear that "image" ads are struggling to compete with "call to action" adds and its going to get even harder as digital media develops better tools to target these action oriented ads to the right audience at the right time.

It’s also clear that marketers (like Coke) are becoming media and media (like Fortune) are becoming marketers.

The most interesting part of the panel though was the heated debate that developed between the big agency guys and the Internet entrepreneurs. The entrepreneurs were arguing that we are experiencing a major transition in the world away from big brands and big media. They argued that individuals no longer trust the establishment and that credibility, authority, and connections among individuals is what matters most.

It was fun to watch the fireworks.

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Listed below are links to weblogs that reference Advertising:

» Future of Advertising from Big Blog Company
A VC blog has a record of a session about future of advertising at Brainstorm conference in Aspen, where the CEOs of WPP, Aegis Media, and DDB, the guy who runs marketing for Coke's brand, the CEO of William Morris,... [Read More]

Tracked on Jul 17, 2004 7:07:40 AM

» The transfer of authority from unmediated
In the presentation I made this week and the one I'll make this morning, I said that citizens' media questions the authority of big media and establishes the authority of the audience. Tonight, I read Fred Wilson -- who left Aspen as I arrived -- repor... [Read More]

Tracked on Jul 19, 2004 4:17:07 PM

» Rethinking brands from large is the new medium
Noted: The most interesting part of the panel though was the heated debate that developed between the big agency guys and the Internet entrepreneurs. The entrepreneurs were arguing that we are experiencing a major transition in the world away from... [Read More]

Tracked on Jul 20, 2004 6:37:46 PM

Tracked on Jul 20, 2004 6:38:35 PM

Posted July 16, 2004 in Venture Capital and Technology

Comments

Where was the panel held? Is there a link?

Thanks,
Noah

Posted by: Noah | Jul 19, 2004 12:34:04 PM

Posted by: tonos | Mar 10, 2005 1:31:07 PM

me gustaria saber de alguna pagina con tonos gratis para sony ericsson T 106

Posted by: raul | Oct 24, 2005 2:39:55 PM

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