Measuring Media

Some really good blog conversations going on about measuring new and old media. I got hooked into this from Jeff Jarvis, but Ross Mayfield and Tim Oren are driving this discussion.

My favorite quote from all of this comes from Jeff. He says, "This medium isn't about impressions; it's about relationships; it's about conversations; it's about influence; it's about authority. We are starting to measure how many conversations a blog starts (or at least takes part in) with Technorati."

I'll go one step further. I think all media (not just the blog medium) is about relationships, conversations, influence, and authority. It's just that the blog medium is the first that has organized itself to revolve around these concepts. But I believe that all media in a digital world will eventually work this way.

I don't just want Technorati to tell me which blogs have the most authority. I want to know what media outlet (new, old, or whatever) has the most authority on a particular subject. Until newspapers, TV, radio, film, books, etc organize themselves to allow people to link to, discuss, comment on, and measure the way blogs do, we won't get there. But it's going to happen. Count on it.

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» http://duess.typepad.com/startup/2004/07/fred_wilson_wri.html from Marketing a start-up in the 21st century
Fred Wilson writes, quoting Jeff Jarvis: My favorite quote from all of this comes from Jeff. He says, "This medium isn't about impressions; it's about relationships; it's about conversations; it's about influence; it's about authority. We are starting ... [Read More]

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Fred Wilson writes, quoting Jeff Jarvis: My favorite quote from all of this comes from Jeff. He says, "This medium isn't about impressions; it's about relationships; it's about conversations; it's about influence; it's about authority. We are starting ... [Read More]

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Posted July 11, 2004 in Venture Capital and Technology

Comments

Or perhaps it's not about ‘authority’ in the traditional sense. Perhaps the problem for mainstream media has to do with the way it is produced (or even the perception of how it is produced). Alternate media is benefiting from the growing realization that the monolithic point of view of mainstream media cannot adequately compete with the multiplicity of voices offered by a community. Sites like Slashdot are great primarily because of intense peer review. News created by a community gets more reliable because of the scrutiny it receives in the same way that open source software does.

Michael,
BlueHereNow.com

Posted by: Michael Tippett | Jul 11, 2004 11:21:26 PM

Fred, your Jeff Jarvis link goes to an amazon page:

Honey from a Weed: Fasting and Feasting in Tuscany, Catalonia, the Cyclades and Apulia
by Patience Gray

Apart from that I wholeheartedly agree with you. The only danger we have to watch out for, in my opinion, is that we don't lose the parts of society that, for whatever reason, cannot take part in the ongoing and developing conversation. The gap between the information rich and the information poor has always translated into an income gap.

We also shouldn't forget that while we're all getting excited about markets as conversations (and I am directing my own company down that road) two thirds of the world's population have yet to make a telephone call.

Posted by: Andreas Duess | Jul 12, 2004 1:17:24 AM

Posted by: maymay | Mar 10, 2005 1:08:16 PM

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