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Cost Per Lead
John Batelle has a great chart of the cost per lead of various direct marketing methods. It comes from Safa Rashtchy.
What is amazing to me about the chart is not that paid search is the lowest cost direct marketing medium, we all know that. It's that email is right behind and almost as cost effective. If that's the case, why is paid search growing so much faster than email?
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» Cost Per Lead from Stuart Radcliffe
Chart of the cost per lead of various direct marketing methods. [Read More]
Tracked on Aug 18, 2004 7:54:25 AM
» Does Your Lead Management Process Need Upgrading? from Dana's Blog - Internet Marketing and Sales Technology Ideas From the Trenches
Forrester reports that only 165,000 out of 1.8 million online sales leads are closed by the auto industry each month. This is a problem with lead processing technologies and follow up. Forrester suggests better performance could increase online vehicle... [Read More]
Tracked on Aug 18, 2004 11:44:02 AM
» Does Your Lead Management Process Need Upgrading? from Dana's Blog - Internet Marketing and Sales Technology Ideas From the Trenches
Forrester reports that only 165,000 out of 1.8 million online sales leads are closed by the auto industry each month. This is a problem with lead processing technologies and follow up. Forrester suggests better performance could increase online vehicle... [Read More]
Tracked on Aug 18, 2004 6:26:36 PM
Posted August 17, 2004 in Venture Capital and TechnologyComments
Numbers don't include impact on brand franchise, which may be extremely negative in case of email.
Good reason to get third parties like Techbargains (or those wacky Norton spam artists) to do it for you.
Posted by: Druce Vertes | Aug 17, 2004 11:26:10 AM
Does anybody know of a good source for CPL estimates/ranges by industry. Specifically looking for a CPL range for a large financial market that is looking to drive leads for their training classes?
Any input would be appreciated.
Posted by: searching4 | May 12, 2005 10:53:10 AM
Hi ,
I am writing a report about lead generation in Australia, and wanted to know if I can read your report on Cost per lead.
Perhaps the scope of the Industry in US can help me evaluate the Australian market, and comparison of cost per lead in various media: TV, Radio, Direct Mail, Internet.
Thank you kindly,
Gad Levy
Sydney, Australia.
Posted by: gadi Levy | Feb 4, 2006 8:43:19 AM
These costs are for delivering a message, not for acquiring a lead. I'm amazed how this inaccuracy keeps getting perpetuated as if it were fact.
Posted by: Andrew Thompson | Nov 27, 2008 2:37:23 AM
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