Sell Side Advertising (continued)

I blogged this concept of sell side advertising once before and I think it's the future for online advertising.

Dave Morgan, Tacoda's CEO, does a great job of laying out the arguments in its favor in a piece in ClickZ this week. Go read it.

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Tracked on Feb 16, 2005 11:45:05 PM

Posted February 15, 2005 in Venture Capital and Technology

Comments

I agree with you and Dave, sell side advertising will be the future. However, there are many problems with this model, but the future of this industry will take place in this form. I am currently developing my own model of this, which is far more feasible which provides a better return of investment for advertisers, and FAR more control to publishers (I will not be revealing these details, as I am seriously considering this as a potential business). Keep up the good work with the posts!

Posted by: Jeremy | Feb 15, 2005 2:02:31 PM

I think this was a thought provoking piece, and have posted a bit on it, from my perspective as an e-marketing director..

Posted by: Josh | Feb 16, 2005 10:14:36 PM

A VC

Musings of a VC in NYC