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Adsense Update
I've posted my Adsense stats in the past and I like to do it fairly regularly, particularly if there is an observation that I can make from them.
Here is the chart of my Adsense ad views since the beginning of the year.
The sharp increase in early June resulted from the insertion of Adsense ads into my Feedburner feed. I have three feeds, only one of which runs through Feedburner, so the Adsense ad views represent my blog page views plus roughly one-third of my RSS feed views.
Adsense doesn’t load an ad into a page or a feed unless it has been opened in a browser or a reader so this is an accurate measure of the number of views I am getting on the places I have Adsense running.
I know that my blog averages about 2,500 page views per day, so the increase to about 8,000 ad views per days says that the Feedburner feed is driving about 5,500 ad views per day. And if I were to add Adsense to my other two TypePad feeds (atom and rdf), then I’d probably have about 20,000 Adsense ad views per day.
That’s an impressive number for a one guy/part time one hour/day operation. Assuming I could get a 1% click through on those 20,000 ad views, that would be 200 clicks per day. And if I could get $0.50 per click, I could make $100 per day. That’s $700 per week, and $36,500 per year. For one guy/part time one hour/day, that’s a huge number.
But alas, it doesn’t work that way. I suppose you all knew that it wouldn’t.
First, I don’t have Adsense running on my two TypePad feeds. If I could run them through Feedburner, I could run ads easily. But so far, neither TypePad nor Feedburner has figured out how to make that happen for me. I hope they will soon.
That cuts my earning potential by 60%.
Then there’s the nastly problem of little to no click through in the RSS feeds. I was getting a 0.5% click thru rate before I added RSS feeds (down from 1% for all of last year, a decline I still can’t figure out). With the addition of RSS, my click thru is now 0.2%.
Here is a chart of my click thru rates since the beginning of the year.
If I assume the web ads still have a 0.5% click thru rate, then I am getting 13 clicks on my blog on the web on an average day. That means the extra 5,500 RSS ad views are generating an average of 3 clicks per day.
If you buy that math, RSS is generating a 0.05% click thru rate (one tenth the rate the blog page generates).
So it’s hardly worth getting ads into my other two RSS feeds until the RSS click thru rates improve.
I don’t read my blog in RSS so I don’t closely monitor what kind of ads are running on my RSS feed. I’ll take a look and report back, but this is a concern for everyone who is betting on ads in RSS to make them lots of money.
So in conclusion, what happened to the $100 per day that I projected I could make with my current traffic? It’s a tiny fraction of that. Currently its running at around $4/day, and that’s still “labor of love” territory. Here is a chart showing my dollars per day since the beginning of the year.
I don’t keep the money I make on Adsense, I donate it to the Grameen Foundation, but nevertheless I am troubled by something.
In February, I was generating 2,000 Adsense ad views per day and was making north of $5/day on a good day.
Today, I am generating over 8,000 Adsense ad views per day and making less than $4/day on a good day.
Some of this is due to the RSS issue, but even without it, my traffic has gone up by at least 20% since February and I am making less.
Something is wrong and I think it’s the targeting and relevancy of the ads. There’s $96/day of opportunity for someone who can address this problem and that sounds like a big bucket of money to me.
Please let me know what you think.
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Posted July 18, 2005 in Venture Capital and TechnologyComments
I think people tend to ignore most of the Adsense ads now. Even if they were relevant, we've learned to filter them out. Also targetting and relevancy of ads might be not as effective as previously thought.
Adsense ads that appeared for this post: pluck, squarespace, peachpit and feedforall.
None of these ads appealed to me.
Posted by: MikeInAZ | Jul 18, 2005 10:16:18 PM
A few comments.
I have been reading the atom feed - it seems to be more up-to-date than the feedburner feed (which for example as of 10:10pm Chicago time did not contain this post yet).
I switched to the feedburner feed and found that all of the adsense ads were about blog or RSS software readers - they did not refer to the specific post to any extent (at least not that I could detect).
Could this be that Google is somehow looking at the context of my full browser (i.e. reading in bloglines so lots about blogs and rss on the page?)
Shannon
Posted by: Shannon Clark | Jul 18, 2005 11:12:15 PM
Another possibility that should not be discounted is that it has only taken people a very short amount of time to apply ad filters to their RSS readers and that google ads have become so ubiquitous as to now be considered noise by a lot of people.
Because feed ads are just little bits of inlined XML it barely rises to the level of "trivial" to filter them out of RSS feeds. As soon as I see an ad in a feed I pop over to my stylesheet and add another couple of lines to exclude them from what my newsreader presents to me.
Posted by: Jim | Jul 18, 2005 11:50:02 PM
The ads in feeds are horrible. First of all it's very easy to develop "banner blindness" towards them. Secondly the ads in feeds are horribly targeted.
If you really want to increase earnings only publish partial feeds, make people come to the site to read. Yes I know it's annoying, but it also keeps people from lifting your feeds and syndicating them in whole. Addiitonaly on page ads are much more targeted.
Additionally if you use the word 'blog' too much in your template or main body copy you will only get 'blog' & 'RSS' related ads. If you use the overture keyword suggestion tool you will see the max bid on overture for blog is $0.40. Knowing that people pay less for contents blogs lets assume its half of that so they are paying $0.20 a click. Estimates are thast Google pays 60% of the bid, so that gives you about $0.12 a click. If you wanted to make $100 a day on your 8,000 pages views at $0.12 a click you will need over 800 clicks or over a 10% CTR.
A 10% CTR is possible but requires a strong redesign with an excellent adsense placement. I've never heard of a 10% CTR in feeds. The other alternatives are to write about subjects with higher payout, or at the very least stop triggering low payout keywords like 'blog'.
Posted by: Graywolf | Jul 19, 2005 1:11:14 AM
Hi Fred,
Darren Rowse over at http://www.problogger.net is good for Adsense questions.
It seems you have a click-through problem (and the ads are cheap).
So yeah...one way to do it is what superblog has done. Displaying related feeds from other people on your blog. For example, if you displayed a feed on stocks, bonds, mortgages and related finance-kind-of stuff...the ads displayed could be paying like 5 bucks a click.
Posted by: Daniel Nerezov | Jul 19, 2005 1:57:17 AM
Fred - a few thoughts:
1) do you really think you have 4X as many daily "feed" readers as blog readers - or is it that 8000 of the people who've visited your blog have also hit the "xml" button, had nothing (visible) happen - and don't know they're even receiving your feed daily? Ithink you might be double-counting eye-balls. As "sweet" as rss is, I question its use for end-content-consumers.
2) How does gothamgal-20 do with your amazon associate revenue from the cd & book links? if better than ad-sense, why not replace adsense with more music, links to books & products of your choosing? I'd be very surprised if this yields less than the adsense - Mike's right, the adsense content is seldom interesting.
Posted by: David Gibbons | Jul 19, 2005 4:13:57 AM
I always seem to get RSS reader ads, like Newsgator when reading your feeds and others. Why would I click on an ad for Newsgator when I've obviously already got a reader processing your feeds? That could be one problem.
Posted by: Pat | Jul 19, 2005 9:42:51 AM
Fred,
Answer to your question:
I'm probably echoing someone who already posted but the cause of lower monetization comes down to either lower CTR or lower CPC.
Lower CPC-
Right now, you are showing Pink Floyd ads. I would bet the prices on those are a lot lower than ads for "venture capital" which I think you were showing before. You can check the prices on Yahoo.
Lower CTR-
CTR increase/decrease will be affected by contextuality and formatting.
Posted by: jrock | Jul 19, 2005 10:00:38 AM
Have you considered intertwining Geico and Asbestos-related posts into your ramblings?
Posted by: Rick Stratton | Jul 19, 2005 2:00:41 PM
(Sorry for the spelling I'm trying to hide this comment ke.y.wor.ds from G00gl3).
Try this *Higly unethical experiment*:
* Walk to a "W o l k s w a g e n" shop
* As for a ride.
* Blog your experience.
* Set up a "A d s e n s e" channel for that post.
* Compare that single channel ad "click t htr0 ugh5"
I think the most lucrative "g o.o.g.l e" ads come from high-price product clickthrougs (would you buy a $100 ad to sell 20-cent marshmallows??).
Posted by: Iñigo | Jul 19, 2005 3:44:55 PM
Maybe slightly off-topic, but can you talk about your CTR? Last time I heard, you could only say how much money you make overall, but CTRs had to be kept secret.
Posted by: Paul Goscicki | Jul 19, 2005 3:49:02 PM
In the most recent user agreement for AdSense, it noted that you may only share $ amounts and not views of click through rates.
I had my click and money that was owed to me from my site revoked after GOOG thought I was clicking on my own ads.... which I wasn't.
Please be warned.
Posted by: Brian Bolan | Jul 19, 2005 7:01:21 PM
Fred, your problem is obvious, as is its solution. You havent yet attracted sufficient attention from click fraudsters. Start here: http://timesofindia.indiatimes.com/articleshow/msid-654822,curpg-1.cms
It's easy enough to figure out the rest...
Posted by: steve | Jul 19, 2005 9:33:16 PM
Every time I come to your site I think I get the same Adsense ads (Venture capital association and such). So even if I didn't think Adsense was noise and disregard it (which I'm afraid I do) and I did think the ad was interesting enough to click through... I would only do so once.
So to me what the stats are saying is that you have a very loyal readerbase and that the ads - though relevant - don't change enough.
Posted by: Heleen | Jul 20, 2005 5:32:06 AM
I think a large portion of the drop in AdSense could be from the increase in Firefox browser usage. The first extension most people install w/ Firefox is AdBlock which, since Google uses iFrames, works like a champ at blocking AdSense.
I would think the smarties over at Google would have realized this by now and released a newer version of AdSense that doesn't rely on images/iFrames. Yahoo's mail is a good example of having inline HTML adds that AdBlock can't seperate well from the content.
Posted by: 6dust | Jul 20, 2005 11:15:04 AM
My theory about the major difference between adsense revenue from webpages versus RSS feeds is that webpages are often LESS RELEVANT to many users.
Let me explain, many higher traffic blogs have a large percentage of their traffic coming from search engines. Most search engine users use relatively unsophisticated search terms and tend to click on the top results whether they are relevant or not. This traffic is often looking for something specific. Most blogs do not offer products and services directly for sale, therefore in these cases the Google ads are most relevant for these users. Users from search engines are also likely to be first time visitors to a blog significantly increasing the chance that they are seeing a relevant ad, or ads, for the first time.
The situation with RSS users is quite different. They are by definition repeat readers of the site and as other commenters have pointed out likely to have seen the same ads over and over again.
I would suggest that Google should optimise the ads in RSS feeds for novelty. In other words, a regular reader is far more likely to click on an ad they haven't seen before. An alternative suited for companies looking to build brand awareness is to move to an impression based model for RSS feeds.
James
Alternative Energy Blog
Posted by: Solar Energy Blog | Jul 21, 2005 3:58:12 AM
Alright, I run Adsense semi-seriously and was up to $60/day before a rankings drop. One thing stands out immediately about your Adsense ads (on your web page).
==>The color is all wrong. It needs to blend in with the page. Ditch the green, make the border white i.e. invisible. The ad titles should be black or dark blue (i.e. the color of the links in your podcast section). The ad text font is also too big, it needs to match the size and font of your blog text.
* Also, the Adsense should be in the place Grameen is (just swap places).
* There also may be too many ad units. Because only the highest bid/clickthrough rated ads show, the more Adsense ads you have on your page the lower the price of the last ad. If you have 4 ads, the 4th one will pay less than the 1st one. If you only have 2, then on average (assuming CTR stays constant) the payout per click will be more.
* If you want to influence the content of the ads, text that is close to the ad unit will be taken more heavily into account. Right now it's VC-related, and I suspect that's paying well. But if you want to mess with it, put some suggestive keywords above or below the ad
unit.
Try these hints out and let's see where it goes. I think $20+ is feasible
Posted by: W-a-q-a-r (don't want my name indexed!) | Jul 21, 2005 7:25:23 PM
One thought on CTR is to try another ad network. Obviously Google has great earnings per click, but for many blogs the ads are not well targeted. Other ad networks such as Miva (formerly FindWhat) and Fastclick have text ad solutions that allow for greater publisher segmentation. Check out www.adadvisor.org for more info.
Posted by: david | Jul 21, 2005 7:28:53 PM
have you tried using images? they usually are more popular.
Posted by: miko | Jul 25, 2005 1:42:59 AM
also get about more on http://www.mastinetwork.com/Google%20AdSense%20Review.html
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Posted by: amateur couple | Nov 30, 2005 8:18:04 AM
Excellent topic and you covered it nicely. Adsense is indeed a huge player in the online advertising world and I believe any tips and guides are appreciated. Of course, while millions of publishers are running Adsense, only a handful are making serious money off it. As far as I’m concerned, the best way to make money with Adsense is to develop a website or blog on a niche topic that should also be something you are interested in. Hobby-related sites have the best chances of keeping you, as their webmaster, happy and involved, and this will soon show in the number of visitors and the amounts of money you make.
Another vital thing to consider is ad style and placement. I prefer to use a similar structure for all my websites – one that was proven to work. I will share this with you as I believe in reciprocal help through free advice – I also learned A LOT from browsing blogs such as this and other webmaster resources on Adsense. Ok, so getting back to ad placement: I love the idea of placing a 120x90 or 160x90 adlink box on the left side menu of my sites, in the top left corner, just below the banner. Have a look at my website, and get more tips on How to make money with Google Adsense and look at the area below the graphic saying “Online money” – it will house a nice 160x90 adlinks box soon after my site receives enough traffic.
The second good spot to place a 250x250 or 300x250 ad box is in the article text. Loose the border and make the background of the ads the same as your web background (same is true for the adlink placement mentioned above. The final touch comes with a final ad placed at the end of each araticle. Consider the article a path that leads to the final conclusion – exactly where the ads are. You can also place a small graphic image to the left of the ads, so that they are more attractive from a visual point of view.
By using such an ad placement most of my sites get CTRs of 10%-15% all the time
Give it a try and let me know if this sort of ad placement worked in your particular cases – I am also doing a study on this which I will eventually publish on web2earn.com
Best regards,
Mihai
Posted by: How to make money with Google Adsense | Apr 21, 2006 10:25:10 AM
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