Reputation Services Come to Email

Last November, I did a post on Reputation Services and why they are such a big deal.

Well earlier this month, Flatiron's portfolio company Return Path introduced a Reputation Service for email.  It's called Sender Score and Matt Blumberg, Return Path's CEO, blogged about it here.

This is really great news because now there's a service that gives every commercia email sender out there, from the most legit company to the lowliest spammer, a numerical score that shows what kind of reputation they have.  Think of it like the seller rating on eBay for emailers.

I suspect the Sender Score data will end up in lots of places and should help make a meaningful dent in the spam we all deal with every day.

Kudos to Matt and his team for getting this out the door.

Comments

[Dave McClure]

that really makes a hell of a lot of sense.

given the raw scoring, you could then setup a "red-yellow-green" light system for flagging spam:
- red = way below my spam threshold
- yellow = on the margin
- green = known good sender / above threshold

then, instead of an on/off method of identifying spam, i can focus on just the "yellow" stuff in the margin to identify, w/o worrying about false positives / negatives.

nice idea... hope that others follow suit so we can all benefit.