Hackoff.com - A Must Read

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Hackoff.com - A Must Read

Last month, I suggested that my readers pay attention to Tom Evslin as he was about to launch a blog version of a book.

Well its out and its called Hackoff.com and I'd encourage everyone to go take a look and read the first chapter which is up. Here's the intro:

"New York, NY -- April 1, 2003 – (BUSINESS WIRE) hackoff.com (NASDAQ:HOFC) announced today that the company’s Chairman and CEO, Larry Lazard, was found dead in his corporate office of an apparently self-inflicted gunshot wound. The Board of Directors has selected the company’s CFO, Donna Langhorne, as his successor. Controller Lew Marigold will serve as acting CFO replacing Ms. Langhorne."

Tom calls it a blook, a book published via the blog paradigm.

I've seen something like this before. About a year ago, Jason Chervokas, attempted to write a book online via the blog paradigm It was called Electricity and it was fun to watch Jason develop the book online. I don't believe Jason finished that project and it is not available online anymore.

And we've seen Seth Godin and John Battelle deliver whole or partial portions of their books online with excellent results.

But Tom is up to something different. He's making the blog an essential part of the experience of reading the blook. Since the blook is a murder mystery, the comments, the links, the discussions, will be an essential part of the blook reading experience.

Tom's clearly thought a lot about leveraging the power of the audience to impact the overall experience. He's got two versions of the "about the book" page, his and a wiki so the community can develop their own.

He's got subscriptions via email and RSS so you can get the new chapters delivered to you when they come out.

He's got a bunch of linkrolls (aka blogrolls); one for people who maintain a persistent link, one for people who mention Hackoff.com, one for people who review Hackoff.com, one for posts about blooks, and one for links to other blooks.

But let's leave aside how interactive this is for a second. Go read the first chapter. It's a great story too. And I cant' wait to watch it and read it as it unfolds.

If you like the story, make sure to subscribe via RSS or email and get the new chapters delivered to you as the story unfolds.

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» ON TOM EVSLIN'S NEW INTERNET MURDER MYSTERY from *michael parekh on IT*
YOU'VE GOT BLOOK It's called Hackoff.com, and it's out, at least on the web, as of today. I've been a long-time fan of Tom's blog, Fractals of Change, having also known Tom through some common Internet experiences through the 1990s, during what is now ... [Read More]

Tracked on Sep 18, 2005 12:12:52 PM

» Reading Hackoff from Oliver Thylmann's Blog
Fred Wilson posted about Hackoff.com and I did subscribe and read the first two chapters or episodes. The site is a blook (as they call it), meaning it's a book written in a blog. A murder mistery in a blog. [Read More]

Tracked on Sep 21, 2005 3:28:42 AM

Posted September 18, 2005 in Venture Capital and Technology

Comments

I suppose Robert Scoble will be once again disappointed, that yet another person forgot to mention his Naked Conversations book, which is also being published and polished using a blog. Or was it intentional? ;)

Posted by: Paul Goscicki | Sep 18, 2005 5:51:01 PM

Buddy, don't forget Chris Anderson's Long Tail book -- he gave so much away, I probably won't buy it when it comes out : )

Along the same vein, Blogbinders.com will turn turn your blog into a book...

Gotta give props where they're due.

Posted by: dan | Sep 18, 2005 10:46:20 PM

In esscence that's what I'm doing with my bio blog, except I'm limiting the audience to those who can help me fill in the blanks. It'll go public when I'm done. Maybe three years or so?

Posted by: jackson | Sep 19, 2005 12:42:41 PM

I found it stale. After ten minutes, I was like this is too indulgent and yesterday. I'd like to see Tom put his immense talents toward non-fiction.

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