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Word of Blog (continued)

I wrote a post about this cool web service called Word of Blog back in mid August.

I have been using Word of Blog here on my blog since early July to power my House Ads.

And I love it.

It allows me to upload small "tile" style graphical ads to a central place. From there anyone can put them on their blog. In some cases, I may be the only one running these ads. But in other cases, the ads will get picked up by others on their blogs.

See what has happened with the Tedstock ad or the Hackoff.com ad for examples of how this can spread.

It's a social network for sell side advertising.

A couple things have happened on the service recently that caused me to want to post again about Word of Blog.


Heard the Word of Blog?

First, they have an ad up for Recovery 2.0 which is an effort of many in the Web 2.0 world to come up with better disaster reaction and recovery web services.

I know a bunch of people who are working on Recovery 2.0 and I support what they are doing and so I've added a Recovery 2.0 ad to my blog.

But I am even more excited about the ad rotation system they have implemented at Word of Blog.  If you register, you can build a portfolio of ads. First you put the "portfolio code" on your page.  Then by simply clicking on "add to my portfolio" whenever you see a cool Word of Blog ad, it goes into rotation on your blog.  When you tire of the ad, you go to your portfolio and delete it.

Very nice and very simple.

I was starting to build a very large tower of Word of Blog ads on my right sidebar.  And so I moved it below my Adsense ads.  But now that I can rotate ads, I have moved my "House Ads" which are World of Blog ads back above Adsense.  And you'll only see one each time you come to my blog.  I think this is great. 

One thing I'd like to see the Word of Blog guys do is let you pick the number of ads you want in your rotation scheme.  For example, I might want to run two ads on every page instead of one.  Or three.

Word of Blog is still in its infancy.  They have about 150 ads up there now.  And about 500 bloggers using it.  But because its so easy to join, easy to use, and easy to submit ads, I think it has the chance to spread virally and scale quickly.

There is no payment system in place now.  It's just a cooperative effort at this point. Which is the way a lot of these things start. If it turns into something real, I am sure a commerce system will follow.

If you want to run some Word of Blog ads on your blog, go check them out.  I hope you like them as much as I do.

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Posted October 13, 2005 in Venture Capital and Technology

Comments

Hey Fred,

Be sure to add our 2 sites into your mix of ads you are promoting via World of Blog.

BarterBee.com
http://www.wordofblog.net/info.php?id=177

TradePub.com
http://www.wordofblog.net/info.php?id=178

Keep up the great stuff.

-Fortino

Posted by: Fortino | Oct 13, 2005 4:36:54 PM

Fred, you are King of the Hits - 80!

Still no advance t-shirt sales.....

Posted by: jackson | Oct 13, 2005 5:29:37 PM

Fred,

One question about WOB -- we've been big fans of them since early on. But, we're concerned that having our links go through WOB may not help us with SEO goals (that is, getting links to our website on interested/related blogs which help increase our free placements/links on the major search engines).

Is this a misfound concern? Are the search engines able to see where the link is ultimately being redirected?

Thanks,

David

Posted by: David Schappell | Oct 14, 2005 9:49:55 AM

This is a great question. The short answer is yes, search engines are able to see where the link is ultimately being redirected.

The links posted on websites point to
http://www.wordofblog.net/redirect.php?id=XXX where XXX is the identification number of the post in our database.

The redirect page sends the user (or spider in this case) to the URL as listed in our database using a 301 redirect. This essentially directs the spider that the link visited ( http://www.wordofblog.net/redirect.php?id=XXX) has moved permanently to the URL given for redirection ( http://www.mycompany.com).

In effect this will replace all instances in a search engine of http://www.wordofblog.net/redirect.php?id=XXX to http://www.mycompany.com.

It is important to note that each search engine handles thing differently, and it is expected that it may take varying amounts of time (days to weeks) for various search engines to associate the 301 redirect URL with the original wordofblog.net/redirect.php instance.

This practice ensures, that the links placed receive the correct contextual SEO information, including the domain name, and that wordofblog.net does not become a "googlebomb" in effect.

So although Mr. Schappell's comment is correct at the genesis of an ad on wordofblog.net, it is a self-resolving issue as soon as it appears. The only question is how long each search engine takes to resolve it.

Hope this helps.

- The Word of Blog team

Posted by: Word of Blog | Oct 14, 2005 12:08:32 PM

Toi muon mua hang o shop word of cool

Posted by: Hong Nhung | Jul 29, 2007 12:40:06 AM

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