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Predicting The Future (continued)
This is the fourth post in a series I am doing called Predicting The Future.
Blogs have developed monetization systems like contextual advertising and affiliate links that have allowed the most popular bloggers to make a decent amount of money with them. The top bloggers have not been forced to join the blog networks in order to turn their blog into a business.
Not so with podcasting, videoblogging, etc. Today, if you want to make money with those efforts, you need to join a network like Podshow. But that shouldn't be. Podcasting and videoblogging should have its own native advertising system.
Jason Calacanis points this out in his prediction number nine:
9. Google Adsense for Podcasts and/or Video will debut in Q2/Q3 of 2006--Yahoo and Microsoft will follow shortly after that.
If and when these companies, or an independent, does this, we'll get the technology up on Positively 10th Street.
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Posted December 26, 2005 in Venture Capital and TechnologyComments
video / podcasting are not ready for there own advertising systems. Its just too early.
Posted by: Jon | Dec 26, 2005 8:17:12 PM
How can anyone sell ads on a podcast that relies on music that is not legally licensed? Or do you, in fact, pay a license fee to use the music on your podcast? If so, to whom?
Posted by: JA | Dec 27, 2005 11:57:37 AM
Fred, can you please be specific when you say:
"Blogs have developed monetization systems like contextual advertising and affiliate links that have allowed the most popular bloggers to make a decent amount of money with them..."
If memory serves, in your previous posts you have said pretty clearly that AVC -- certainly among "the most popular" blogs -- does *not* "make a decent amount of money", no?
Posted by: steve | Dec 27, 2005 4:49:14 PM
Isn't this what Lightningcast and Instream are trying to do - at least for streaming video?
Podcasts are a bit trickier, I'd think.
Posted by: Nicholas | Dec 29, 2005 11:53:56 PM
I think we'll see some sort of adsense-like service for podcasts, won't be AS easy to use as adsense today, but it will show up in some form
Posted by: brian breslin | Jan 2, 2006 2:00:41 PM
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