Predicting The Future (continued)

This is the fourth post in a series I am doing called Predicting The Future.

Blogs have developed monetization systems like contextual advertising and affiliate links that have allowed the most popular bloggers to make a decent amount of money with them.  The top bloggers have not been forced to join the blog networks in order to turn their blog into a business.

Not so with podcasting, videoblogging, etc.  Today, if you want to make money with those efforts, you need to join a network like Podshow.  But that shouldn't be.  Podcasting and videoblogging should have its own native advertising system.

Jason Calacanis points this out in his prediction number nine:

9. Google Adsense for Podcasts and/or Video will debut in Q2/Q3 of 2006--Yahoo and Microsoft will follow shortly after that.

If and when these companies, or an independent, does this, we'll get the technology up on Positively 10th Street.

Comments

[Jon]

video / podcasting are not ready for there own advertising systems. Its just too early.

[JA]

How can anyone sell ads on a podcast that relies on music that is not legally licensed? Or do you, in fact, pay a license fee to use the music on your podcast? If so, to whom?

[steve]

Fred, can you please be specific when you say:

"Blogs have developed monetization systems like contextual advertising and affiliate links that have allowed the most popular bloggers to make a decent amount of money with them..."

If memory serves, in your previous posts you have said pretty clearly that AVC -- certainly among "the most popular" blogs -- does *not* "make a decent amount of money", no?

[Nicholas]

Isn't this what Lightningcast and Instream are trying to do - at least for streaming video?

Podcasts are a bit trickier, I'd think.

[brian breslin]

I think we'll see some sort of adsense-like service for podcasts, won't be AS easy to use as adsense today, but it will show up in some form