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feed commerce
Instead of ecommerce, I want feed commerce.
feed commerce is when I subsribe to a feed of items that are of interest to me.
I have subscribed to feeds of iTunes music for several years. I get the top 10 new releases, top 10 albums, top 10 songs, etc delivered to me via a feed. If I want to buy any of them, I click on the link.
I have never understood why more retailers don't do this. I want to get my concert tickets this way. I want to get promotions and offers this way. I want my feed reader to be my offer inbox.
Because unlike email, I can turn off the spigot anytime I want.
Well according to the NY Times, retailers are starting to jump on the feed commerce bandwagon.
It's about time.
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» Handel via RSS feeds from Nitoen
Ideer til at anvende feeds som transport for leverance af varer - den næste form for e-handel?Også New York Times har i dag en artikel om hvordan firmaer er ved at få øjn... [Read More]
Tracked on Mar 6, 2006 5:18:19 PM
Posted March 6, 2006 in Venture Capital and TechnologyComments
A.G.Lafley
FT.com Link (Sorry, Reg. Reqd.)
"Just as I believe the consumer has power in the purchase chain, I think the consumer has the power in the consumption and media and message chain. So she's the boss - or he's the boss. And so the world is shifting from a 'push' to a 'pull'. She and he have a lot more choices."
Posted by: Mo | Mar 6, 2006 4:38:50 PM
I like it.
Posted by: Bradley Twohig | Mar 6, 2006 8:06:14 PM
at golfnow.com we are pushing our top ten tee time deals - by city getting lotss of hits, but not a lot of bookings yet. Our user is older and less tech savvy though.
Posted by: howard Lindzon | Mar 7, 2006 12:54:28 AM
Check out www.track50.com
They aren't in the New York area yet, but I am sure you'll appreciate their service...
Should be here soon.
Akshay
Posted by: Akshay | Mar 7, 2006 12:25:28 PM
Lookds like nooked.com (fellow IRL startup) is going 2 offer a more generic "spade" for those that need it
Lal
Posted by: Brendan Lally | Apr 26, 2007 5:31:41 PM
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