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Sender Score
What if there were a database of commercial email senders which published a score (like a credit score) that was based on how well they complied with best practices?
Return Path launched just that last week and its called the Sender Score Reputation Monitor. It's a reputation service for commercial mailers. Return Path is collecting over 60 data points on over 50 million mailboxes. Data points include unsubscribe compliance, complaint rates, unkown user rates, security practices, and identity stability.
Return Path provides this sender score to ISPs who use it to filter mail and they provide it to commercial mailers who want to improve their reputations.
The entire Return Path suite of deliverability services has been renamed Sender Score to emphasize Return Path's reliance on reputation as the primary way to manage deliverability issues.
If you are a commercial mailer and want to know your Sender Score Reputation, contact Return Path and while you are at it, you should ask about the other Sender Score services.
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Posted April 18, 2006 in Venture Capital and TechnologyComments
It reminds me of an offline equivalent, the corporate fallout detector. A very funny/interesting concept.
Posted by: Rutger | Apr 19, 2006 5:34:39 AM
Fred,
I believe that the ability to filter content based on the contextual reputation and relevance of the content and the author will be imperative to the way we discover and consume content. Sender Score is a step in the right direction however what are your thoughts about the scalability of a centralized approach?
It would be awesome if the could incorporate feed back of the receivers of the emails into the reputation of the author and the content it self. Perhaps a DIGG and flickr concept for broadcast emails and the sender of emails.
Proprietary reputation formats would require email clients to integrate several reputation and identity mechanism being developed in the market. I wonder if there are any standards in the works enable content reading clients to easily interpret reputation and Identity data from multiple sources. Perhaps the Liberty alliance is already working on this.
Posted by: Lalit Sarna | Apr 19, 2006 10:13:55 AM
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