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Blogging About Climate Change
I've been blogging a lot about climate change in the past week. It all started when my friend Steve sent me a link to an opinion piece in the Wall Street Journal that said there is no scientific consensus on "global warming". After reading all the comments I've received on this issue in the past week by people who are way more informed on this subject than me, I think there is scientific consensus but not political consensus. And people are letting their views about people, the environmental movement, and politics get in the way of agreeing about the problem and charting a solution. So it's a marketing problem as Asi Sharabi says in this post.
Asi points to a Seth Godin post on the subject of climate change where Seth, in typical fashion, points out that we are using the wrong words and we need images to get the point across. I'll do my best to come up with some new words and Al Gore's movie has certainly brought images to the discussion.
I plan to continue to blog about this issue, probably not at the rate I've been blogging about it, because I believe we must approach this as a marketing problem and everyone who has an audience and cares about this issue should do that too.
Comments (5) | Posted July 4, 2006 in Random Posts
Comments
So...despite there not being scientific consensus....there is scientific consensus?
Huh?
Is that what passes for argument among the global warmnig contingent? Wow, we've won the battle already, then.
Posted by: Dave | Jul 4, 2006 10:19:45 AM
There are changes taking place, there have been changes take place, but we are accelerating them now. We "just" need to lessen our impact on the speed of the changes so that the world can cope and adapt to the changes without disasters occuring and animals and plants becoming extinct at such a rate.
Posted by: Ecosrights | Jul 5, 2006 8:03:52 AM
Fred -
I work in the STM content space... From what I can tell, politically the issue is WAY farther downrange and more fully developed than scientifically.
There is no scientific concensus other than to concede the earth is warming (again). Did you know we're still in what is considered by many to be a mini ice age? ICE AGE!?
Did you know that Greenland was growing wheat several hundred years ago when the air was warmer and more conducive?
See, it's things like this that don't get reported. They just gloss over the INCONVENIENT FACTS that make up the whole picture. Both sides of the argument do this and it's not right.
The politicians ought to get out of the way and let the scientists has this out. We're not in any dire jeapoardy. The earth isn't going to crumble and wither away. And we might, just might, determine our time and attention are better applied to more serious problems (like serious emissions controls, like alt fuel development, like serious conservation and population relocation).
Concensus in the science of global climate change? Not by a long shot.
Posted by: Gerald Buckley | Jul 5, 2006 8:33:49 AM
Anyone who doubts the scientific consensus need only read former climate-skeptic Gregg Easterbrook's essay "Case Closed: The Debate About Climate Change is Over". Easterbrook, a Brookings Institute Visiting Fellow says, "Here's the short version of everything you need to know about global warming. First, the consensus of the scientific community has shifted from skepticism to near-unanimous acceptance of the evidence of an artificial greenhouse effect. Second, while artificial climate change may have some beneficial effects, the odds are we're not going to like it. Third, reducing emissions of greenhouse gases may turn out to be much more practical and affordable than currently assumed."
Download it here: http://www.brookings.edu/views/papers/easterbrook/20060517.htm
and read my post about it here: http://greenskeptic.blogspot.com/2006/05/climate-change-easterbrooks-case.html
Posted by: Scott | Jul 5, 2006 3:25:45 PM
As a result of your pointer to the TED talks and a direct apporach from Asi, I took a look at this from a marketing perspective. See what you think.
http://makemarketinghistory.blogspot.com/2006/07/war-on-weather_05.html
Posted by: john dodds | Jul 5, 2006 3:36:28 PM
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