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Measuring The Blogs

Note that I didn't use the word blogosphere in the headline. That's because I hate that word. Not sure why, but I do.

The news yesterday is that comScore and Federated Media have teamed up to create a custom panel that can be used to measure blogs and social media. That's a big deal because what we've got now isn't so great.

I can look at my own stats, but they are cookie driven and given the rate of cookie deletion these days, I am sure they are way overcounting unique visitors. And even so, how do I compare my stats to another blog's stats? There's Alexa, but we all know the flaws with that service and how it can be gamed.

And the panel-based services like Comscore, Compete, Hitwise, don't have representative samples of the social media audience so they skew low.

The answer is to build a custom panel of blog readers and people who are active in social media and use that to measure this important and emerging market. And that's exactly what comScore and Federated Media have done.

Thanks!

Comments (3) | Posted February 3, 2007 in Venture Capital and Technology

Comments

I hate it too. How bout BlogNation!

Posted by: Andrew | Feb 3, 2007 4:37:02 PM

I hate the word too. In fact, it was my New Year's Resolution to stop using it. And I have.
http://tinyurl.com/2f4wrx

What will use instead?

Posted by: jf.sellsius | Feb 5, 2007 12:09:17 AM

Blogosphere. Hideous.

Blog is already a pretty darn ugly word.
It rhymes well with "snog" though, something british people say they or others do that often involves the exchange of copious amounts of saliva and a fair amount of alcohol. Maybe messy, but hey, seems right somehow given all the frothing and intoxication out there. Blog also rhymes with "bog" , very earthy and organic places, much much less ethereal than "spheres" (music of etc.), and an all around excellent fit for the substances in question - variously filtered, highly fertile, and sometimes rather stinky thought stuff from everywhere that piles up over time.

So instead of "the blogosphere" why not just say:

"the blogs"?


Just my, what was it .83333 cents?

Nick G.

Posted by: nrgsphere | Feb 15, 2007 12:56:16 PM

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