Whencraft?

  When Craft? 
  Originally uploaded by fredwilson.

'wichcraft opened its first store around the corner from our office here on Broadway and 21st about three years ago. I used to eat there at least once a week. I loved the sandwiches and the laid back vibe of the place.

Over the past year, 'wichcraft expanded all over the city to midtown (46th and 5th), Tribeca (corner of Beach and Greenwich), Bryant Park, West Chelsea (269 11th Ave), The Village (Eighth Street and Broadway), and Soho (corner of Crosby and Prince). They've also expanded to San Fransciso and Las Vegas.

But they closed the initial location well over a year ago and I've been at a loss to replace them in my weekly lunch routine.

Late last year, right underneath my office window, I saw a 'wichcraft flag go up and got really excited. 'wichcraft is opening right next door on 20th Street between 5th and Broadway.

But as each week goes by, I see no activity that gives me comfort that my favorite sandwiches are coming back. I am now calling this store whencraft.

Comments

[Jevon]

Gives a new meaning to the term vaporware.

[MetroDad]

They did the same thing down in Tribeca. Sign went up but the restaurant didn't open for another 6 months. I was drooling like Pavlov's dog.

I guess it takes a while to stock up on that white truffle mayonnaise. Worth the wait though!

[Jason]

Fred

I often find myself wondering if there's a better sandwich or gourmet takeout lunch venue in new york than witchcraft. Have you found anything that compares?

BTW: Congrats on your community-building success. I've been quietly following your musings for some time and am happy to see certain people giving a voice to the NYC tech/entrepreneurial community...

Jason

[hank williams]

I have been a Tom Colicchio fan since Gramercy Tavern, and then Craft and wichcraft. I just wished I worked close enough to one to make it part of my regular schedule. Looks like at some point you will again. I am jealous!

[Stephen L. McKay]

Fred,

I read your recent posts about food, and Gotham Gal’s as well. I have never eaten at Wich Craft, but I do know something has happened to good food over the years. I could chalk it up to the fact that tastes, and memories change over the years, but I don’t think that’s it. When I was a kid, and would visit here, you could get great Chinese food in NY. Now, its all oil and has no flavor (even in Chinatown). They use pre-fab stuff, and it’s downright terrible. I cook my own now, and can still find good Chinese in Chicago when I go there.
(if you know good Chinese, and have any suggestions, post or ask Gotham gal to do so, would be much appreciated)! Where can you get a good chili burger in N.Y.C.?, and Deli, if you don’t specify extra lean, the corned beef sandwiches are stinko!

I enjoy fine dinning, and for that N.Y.C. cant be beat!, but where are all the good little corner restaurants? I have to try the Shake Shack, when they open in the spring.

[BTD]

Please tell me Eisenberg's is a regular part of your lunch routine?

Sure your cardiologist might complaing, but on a day like this a bowl of borscht and chopped liver on rye warm the soul.

[Lee Semel]

Lenny's makes some of the best sandwiches. Not gourmet like 'wichcraft, but really good nonetheless. I used to frequent the 54th/2nd branch, but they have a shop on 23rd St now.

[cem]

ah, i had not heard about the closing. the place I REALLY miss is Mizu Sushi. My office was at 21st and Fifth Ave. Cheers

[Mike Akers]

Ohhhh, 'wichcraft. If only they would open one down here in Miami. I've seriously considered having a friend fedex me a sandwich from there.

Lucky.