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I am not going to web 2.0 this week. The reason is actually really simple. I am being "Mr Mom" this week as the Gotham Gal is travelling. And I have a couple of important meetings here in NYC that I couldn't get scheduled any other week.

But in search of a juicier rationalization, I came up with this one from Tim O'Reilly, co-founder of web 2.0, and one of the many people I respect in our business.

One of the tensions we struggle with all the time is how much energy to put into following areas we've uncovered that are now well known, and how much to spend on exploring the unknown. But it's a reminder, those of you who are pitching stories to us, that we're unlikely to follow up on press releases that are aimed at everyone covering Web 2.0, and far more interested in hearing from people who are living in a slice of the future that hasn't yet become "evenly distributed." After all, that's the key corollary to the William Gibson line that I quote so often ("The future is here. It's just not evenly distributed yet."): once the future does become evenly distributed, it's not the future any more. It's the present.

Thanks Tim, I needed that.