I Don't Want To Consume Media That I Can't Interact With
That's the bottom line. When I come into contact with media, I want to do something with it. Tag it, post it, reply to it, comment on it, favorite it, share it, gift it, quote it, whatever.
And that's one of Scoble's big beefs with the Kindle.
When are people going to understand that digital media, be it a book, a song, a film, an article, or whatever else, is not passive media. That was analog's gig.