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The NY Times Magazine has a long article on Etsy this weekend.  It talks about the DIY/crafting movement, how Etsy tapped into it, and how they built a vibrant marketplace and community to serve that movement.

Many of the best companies we work with are based around both a profit motive and a "change the world" motive. Etsy has that in spades and you can get a good sense of it in the article.

The past couple of months have been a breakout moment for Etsy and it's great to see the "buy handmade" ethos take off  this holiday season.