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Tom Watson, founder and editor of newcritics, asked all the bloggers who contribute to newcritics to post about the one media moment that most moved them in the past year. It's newcritics' one year anniversary this week and there's a celebration later this week. So I figured I'd better get my post in.

I thought a lot about it and decided that the reblog button in tumblr is the most important piece of media that I came across last year. Here's why.